Our continued success is dependent on the quality of relations we have with all our stakeholders. Deliberate efforts are made to nurture strong relationships that contribute to socio-economic development that is mutually beneficial and partnering to promote the well-being and prosperity of communities we operate in. Our initiatives are well structured to ensure they deliver the desired impact. They address the unique situations and needs of the different communities we work with. We have defined our strategy along three pillars which enable us to have sustainable relationships with the communities.
Building Communities
The key to our success is to continuously invest for the long term through partnerships and engagement with the community. Not only does this enhance our competitiveness in the market, it also promotes the social and economic conditions of the surrounding communities. Our focus areas are centred on stakeholder engagement, infrastructure development in education, health and public facilities as well as sponsorships and awards.
Building sustainably
With the increasing urbanization being witnessed in the region, it becomes imperative for us to play a bigger role in the management of social and environmental issues such as health and quality of life, climate change, waste management, resource utilisation and poverty. This is a pillar we have recently began to focus on where our goal revolves around achieving better product designs that are eco-friendly and cost effective; while maintaining sustainable sourcing of raw materials. Our focus area will be partnering with other parties in the construction chain to enable members of the community to access affordable housing through leveraging on more sustainable and cheaper construction solutions.
Building the circular economy
With the expansion of our operations and markets, sustainable utilization of energy remains a key focus for us. In all our operations, the challenge is to achieve better waste management and reduction of environmental foot print in key areas of climate, air, raw materials and energy. Our focus areas are in energy consumption and resource management, biodiversity and CO2 emissions.
Our Priorities
To enable us achieve our vision, the Group identified priorities in six key areas:
- Health and Safety: We are dedicated to upholding best practices in Health and Safety within our Plants, Offices,Sites we operate in and along our supply chain in the region.
- Market Leadership: We are committed to being a leader in Eastern Africa market, focusing on delighting our customers in both domestic and inland export markets.
- Industrial Excellence: We are committed to becoming the market leader in offering innovative and practical concrete solutions to the industry.
- Cost Management: To be the lowest delivered cost in our markets through management of variable costs as well as the consistent reduction of Fixed Cost and Sales, General and Administration costs (SGA).
- Continuity: Ensure secured license to operate, by building sustainable relationships with our stakeholders through a robust and professional stakeholder engagement program, development of communities and caring for the environment.
- People Development: We are dedicated to having a favourable and constructive work environment that enhances talent development and retention.
